How do you spell success? That’s really what a discussion of nonprofit goals and objectives is all about. To for-profit companies, the answer is easy: M-O-N-E-Y. To nonprofit organizations, however, the answer is far less tangible. You measure success not in dollars, but in how well your organization serves those in need or how well it advances the causes it champions.

Goals and objectives provide a road map that helps keep your organization on track; they keep your efforts focused on providing the greatest possible value to the clients you serve; and they help convince contributors that you’re making a real difference in the world by stating in measurable terms the outcomes you deliver.

Think of it this way: Because your goals and objectives define the real bottom line of your nonprofit organization, they’re the keys to unlocking support from donors and foundations. It’s that simple.

To set and achieve the right goals and objectives; every nonprofit organization must be able to Answer this;

• What goals are most meaningful to the people you serve or the cause you’re fighting for? How can you best meet those goals through a series of specific objectives?
• What goals would best persuade your contributors that the work you do is important and makes a difference? What specific objectives would help convince them that you’re meeting those goals.

In conclusion, It is important to know that Creating SMART goals is a great way for any nonprofit to develop a plan for executing specific, measurable, attainable, relevant, and time-bound milestones with their mission guiding the process. Remember to prepare a list of goals by relevancy and hold your team responsible for reaching them.