Our work starts with video as a foundation, but incorporates many intersecting disciplines, depending on what the case or campaign demands. We partner with activists and organizations to develop a customized approach to video and emerging media technologies that addresses the specific human rights challenges they’re fighting. We’ve worked to break through false narratives created by state-sponsored media in order change public perceptions and opinions; we’ve developed specially designed narratives that cultivate new ways of seeing hotly contested issues, like child marriage; we’ve created films that act as courtroom evidence against multinational corporations.
We know that telling stories in a vacuum doesn’t bring change, so to achieve impact, we’ll work with you to create narratives designed to resonate with a specific target audience, policymaker, rural community, or subset of the general public. We want you to walk away from our collaboration with a better understanding of how video, multimedia storytelling, target audiences, and sophisticated distribution plans can be used strategically to accomplish advocacy goals.